The majority of people searching for local businesses and professionals in Chicago will now use Google with the Yellow pages falling further and further behind.
If your business is still relying on directories such as Yellow pages then you are falling behind your competitors. If your website is not appearing in the Top 3/4 of Google for search terms used to find your business then you are losing potential customers/ clients to your competitors.
The Google maps listing differs from the organic search and is there purely for local business and professionals. Appearing at the top of Google maps involves a different strategy to placing a website at the top of the organic search and for most local business having both website and map listing at the top is the goal.
Having a website at the top of the organic rankings does not necessarily mean the business will appear at the top of the local maps.
This local map strategy would be beneficial to take advantage of. With your business name, phone number and address on show it would be difficult for customers to not find you.
The organic search still gets the most views but appearing on the maps is a great double edge approach to getting customers.
The Google maps listing is really what has taken over from the phonebook for people searching for local business. The majority of us have fast access to the internet either through laptops, tablets and smart phones and turning to one of these devices to search is more convenient for most people when compared to picking up the phonebook.
Insidiouseo can deliver both organic and local map seo strategies for your business or profession.
Contact us today for a quote.